QUESTION 2. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
CROSS MEDIA PROMOTION
THE right way to use Cross Media Promotion is by using different types of promotion that can help promote your product, to a wide audience. It is vital to promote your product in public places where it can be captured in a wider viewing. For example, potential advertistment settings would be; a BUS STOP, BILLBOARD, BUS AND UNDERGROUND STATIONS. Since our generation has been exsposed to the vurtual world of the internet, you can also advertised the movie via the internet on, phones apps, games, FACEBOOK, TWITTER and other over subscribed social networking sites. This helps with the revenue and demand of the films exposure.
BRAND INDENTITY AND CONTINUITY
The branding and identity of a production is very important. This establishes the brand and production teams. This helps the package of the product become familiar to the audience, when being distributed. When producing a product piece you must consider continuity with the typography throughout the poster, magazine and trailer. the final outcomes are suppose to follow and link well to complete the full end product. the visual styling should consist with the same colours and style.
THE right way to use Cross Media Promotion is by using different types of promotion that can help promote your product, to a wide audience. It is vital to promote your product in public places where it can be captured in a wider viewing. For example, potential advertistment settings would be; a BUS STOP, BILLBOARD, BUS AND UNDERGROUND STATIONS. Since our generation has been exsposed to the vurtual world of the internet, you can also advertised the movie via the internet on, phones apps, games, FACEBOOK, TWITTER and other over subscribed social networking sites. This helps with the revenue and demand of the films exposure.
BRAND INDENTITY AND CONTINUITY
The branding and identity of a production is very important. This establishes the brand and production teams. This helps the package of the product become familiar to the audience, when being distributed. When producing a product piece you must consider continuity with the typography throughout the poster, magazine and trailer. the final outcomes are suppose to follow and link well to complete the full end product. the visual styling should consist with the same colours and style.
THE FINAL PRODUCT
CONSISTENCY OF OUR PRODUCT
Comparing our three media products, we kept the same typography text and colouring. this establishes that this product is iconic pictures brand. we wanted to keep the brand continuity in sync. The products font was funded by dafont.com. Synergy! (Synergistic marketing)
We kept the models on our poster and magazine different. the three main characters have all individually been featured on the promotion products.
SAW
Saw the video game was released in stores on the 6th October 2009. The horror video game is a third person survival video game with action elements which were developed by Zombie Studios. The game was first launged on Playstation 3 and Xbox 360. It was later made into a downloadable version released for Microsoft Windows. This game gives the target audience member a personal inside on the popular horror sequal. I used our film poster on a Playstation game cover to show how synergy could be used across other types of promotion.
THE DARK KNIGHT
The 2008 dark knight batman saga had a huge success, grossing $1 billion at the box office. The main reason for this type of success, is the promotion that the production gets. The dark knight had 8 different types of posters as seen below. They took advantage of cross media promotion by extending and converting their film characters in toys.
The Dark Knight's Poster Collection
The dark knight endorsed it's own line of batman action figures. this is a prime example of cross media convergence. the film significance is stepping off the screen and into toys. this helps engage the audience, with becoming obsessed with the films product. the success of the movie gave a window for the production to attract a bigger revenue.
The endorsements didn't stop at toys it ventured into Reese's chocolate and a video game.
The endorsements didn't stop at toys it ventured into Reese's chocolate and a video game.
PRODUCT PROMOTION
As a final product of our movie trailer, magazine and poster, I investigated how promoting our movies outcome would look like. by using cross media convergence you are able to promote any product across a wide spectrum. As examples i have put our movie trailer on several public attractions. these are the most popular locations that you will encounter any type of film promotion.
As a final product of our movie trailer, magazine and poster, I investigated how promoting our movies outcome would look like. by using cross media convergence you are able to promote any product across a wide spectrum. As examples i have put our movie trailer on several public attractions. these are the most popular locations that you will encounter any type of film promotion.
A BILLBOARD
BUS STOP
A public location is perfect for advertisting your product. buses are usually very frequently so this will be a piece of entertainment to read, whilst waiting for your bus.
A public location is perfect for advertisting your product. buses are usually very frequently so this will be a piece of entertainment to read, whilst waiting for your bus.
IPHONE APP
Since internet has been introduced to mobile phones, it is a easier way to be at access on the latest news, in a very quick way. by having a iphone app this connects you to the itunes store, which is quite successful. This site allows you to download and purchase music, films, games and other mobile necessities.
Since internet has been introduced to mobile phones, it is a easier way to be at access on the latest news, in a very quick way. by having a iphone app this connects you to the itunes store, which is quite successful. This site allows you to download and purchase music, films, games and other mobile necessities.
UNDERGROUND TUBE STATION
Having a movie poster advertisted in a tube station is a good idea. it enables to get the message across to millions of people, as public transport is used highly, especially in cities, such as london and new york.
Having a movie poster advertisted in a tube station is a good idea. it enables to get the message across to millions of people, as public transport is used highly, especially in cities, such as london and new york.
A VIDEO GAME
A computer video game can allow the audience members to interact with the characters of the film on a more personal level.
A computer video game can allow the audience members to interact with the characters of the film on a more personal level.
GAME CONSOLES
Game consoles have been come ery popular amoung a variety of age groups. They have mulitple purposes such as playing video games and watching DVD's and BluRay. The quality of films on Xbox and Playstation is of better quality than a average DVD player
For a movie to be a success, it has to have the promotional package. Marketing and advertisting is very important aspect to making a film's success. It is crucial that you let your target audience know about the film's release. The more advertisement that is put into the product, the better the outcome will be when the film is released. Over the recent years advertising has become more easy and accessable to be aware of. With new technologies such as the internet and smartphone apps it has increased the awareness of products that flood the world wide web.
Teenagers are more easier to target with a movie release as we are the generation of social networking. Websites like Facebook and Twitter are a reliable sources to broadcast a product.
With our advertising and branding we feel as if we have used cross media convergence effectively to promote our final product well. We have demonstarted different types of media that can be helpful towards the knowing of a film's release.
Teenagers are more easier to target with a movie release as we are the generation of social networking. Websites like Facebook and Twitter are a reliable sources to broadcast a product.
With our advertising and branding we feel as if we have used cross media convergence effectively to promote our final product well. We have demonstarted different types of media that can be helpful towards the knowing of a film's release.